With consumers becoming ever more demanding, this industry feels immense pressure to deliver quality products that meet user expectations – within ever shorter development cycles. Whether we are talking about a dishwasher or a printer, end users not just expect these products to deliver quality results. They also consider it essential for these products to offer high standards of robustness. Printing stunning images is great, but if this cannot be done without annoying paper jams it is hardly appreciated. That’s where Noesis Solutions’ technologies for Objectives Driven Engineering come in, and help assure that products meet – and continue to meet – customer expectations.