Getting ahead of the game
Whatever game you’re trying to win, one thing is key: you need to make the right decisions at the right time to take the lead and stay ahead of your competitors. It’s pretty much the same for any engineering team working on a new product design. Typically, they’re all confronted with what is usually referred to as ‘a multiobjective optimization problem’. Such optimization challenge requires them to balance many (conflicting) design objectives, of which the ‘maximum performance against minimum cost’ equation is probably the most well known.